Monthly Archives: January 2014

EXTRAORDINARY CHIEF DESIGNER’S DUTIES

Kate Lupinsky jumps first into the ice hole water temperature close to 0, in minus 20 chilling wind to encourage our brave models to follow the suit. Brrrrr…!

BLUE & YELLOW EDITION

“There is no blue without yellow” Vincent Van Gogh. We are all about identity – custom lenses from Massada!

Vincent Van Gogh

WE ARE ALL ABOUT IDENTITY!

We are all about identity. On the way to Stockholm, Sweden.
Variety of colours and shapes all designed and produced under one roof by Massada!

MASSADA BODY LANDSCAPE

Backstage from our humble beginnings Looking for the perfect body landscape.

MASSADA AS EYEWEAR 2014

Blinc Aoyama Recommends Massada as EYEWEAR 2014. Very happy!!! Thank you Tokyo!

MASSADA IN MONACO

Spacey rough beauty of existentialism in Monaco. Massada frames. Timeless work by Maria Eriksson.

 

AUDI DESIGN WALL

Kate is looking up the Audi design in Pinakothek der Moderne Munich.

Aluminum is the epitome of lightness and stability. Audi has been closely associated with aluminum expertise in the automotive engineering field for many years. For the Audi installation, around 1,800 models of the legendary Ur-quattro form an “aluminum carpet”. Each of the models, weighing around 860 grams, were cut away from a seven-kilogram block of aluminum. The future of the Audi brand rises up from foundations formed of these aluminum Ur-quattros. The sculpture evoking the Audi Sport quattro concept soars up vertically. The show car translates quattro technology and its tradition in motorsport into a futuristic formal idiom. A mirror suspended on the ceiling allows visitors to explore the installation from an unusual perspective.

MASSADA AT OPTI 2014

GRAND OPENING – FIRST TIME AT  OPTI!

MASSADA invites you to experience expression of joy and take a closer
look at our new collection!

OPTI – From Friday to Sunday January 10-12.2014

Booth: Hall C4, Stand 211

TAKE ME FOR A RIDE. MASSADA IN MONACO

Photo Maria Eriksson Photography with Shuko Sumida, Gaga Models
Agency, Gabriela Paszcza, Min Young Kim and Patrycja Matysiak Stylist

THE GREEN DANCER

5 month ago we were inspired by The Green Dancer, Edgar Dega.
It was such an amazing experience to see the painting in Thyssen-
- Bornemisza Museum, Madrid.